Diamond Academy

Launched in February 2011, Diamond Cab introduced a brand-new, point-to-point taxi service to Hong Kong, specifically designed to accommodate passengers in wheelchairs. From the selection of accessible vehicles and a 24-hour booking system to comprehensive administrative follow-up, Diamond Cab has set the highest operational and service standards for accessible transport and the wheelchair-accessible taxi industry in Hong Kong. What truly distinguishes Diamond Cab is our selection of drivers: they are strictly required to prioritize booked passengers and are prohibited from cancelling trips without a valid reason. While this may seem like a simple requirement, it embodies a solemn commitment made by the founder to passengers who use wheelchairs. At the same time, it serves as a significant test for our self-employed drivers, who must navigate the dual challenge of fulfilling their mission while ensuring they earn a sufficient income.

The turnover rate for Diamond Cab drivers has consistently remained very low. The vast majority of the current drivers have been with the company since its inception in 2011 or 2012; even throughout the unprecedented pandemic in 2020, not a single driver left the fleet, despite the sharp decline in business. These drivers have remained steadfast in their commitment to assisting wheelchair users and passengers with special needs. This invaluable spirit of service deserves to be passed on in a more systematic way—continuing to elevate the professional standards of the taxi industry and meeting the growing demands brought about by an aging population.

In 2021, we conceived the idea of Diamond Cab Academy to more systematically recruit and train new drivers for our service. In 2023, with funding from the Social Innovation and Entrepreneurship Development Fund (SIE Fund) of the Hong Kong SAR Government, Diamond Cab developed an empathy-based driver training program. This initiative included the creation of the world’s first “empathy-focused” driving simulator, which incorporates the expertise of our most seasoned drivers. The simulator enables trainees to master an empathetic approach to driving, ensuring that passengers enjoy a comfortable and secure experience.

In the summer of 2026, we launch our inaugural Empathic Driver Student Experience Day. Designed for senior-primary and secondary school students, the program features driving simulations, role-playing exercises, and hands-on familiarization with our wheelchair accessible vehicles. Through these activities, students gain a firsthand understanding of the daily lives of our drivers, learn about road safety and passenger service, and crucially, cultivate empathy, a quality essential for fostering a more inclusive society. Our team is currently exploring ways to integrate this Empathic Driver Experience into school curricula, aiming to establish a long-term, systematic approach to nurturing empathic driving practices and core values.

For further details regarding Diamond Academy, please contact us via email at [email protected]. Thank You.